Now live on the AT&T network, AdME has recently established a marketing partnership for worldwide distribution of its GuitarStar product line by Player X, the 4th fastest-growing venture-based company in the U.K.

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Up to now, virtually all mobile advertising solutions have been based on serving out-of-context ads in the background of an environment often unrelated and inappropriate to the advertiser.

AdME takes the next step forward.

AdME is a Next-Gen Mobile Advertainment Platform ...

for the promotion of recording artists and consumer brands that

allows artists or brands to completely "wrap" themselves into a cool advergaming application

and "own" it for the life of their promotion or campaign.

Spun out of SONiVOX, one of the nation's leading audio developers, earlier this year, AdME is utilizing proprietary audio technology to bring to market the next generation of mobile advertising.