Press Releases

Sonic Network Announces Advanced High-Quality Ringtone Engine Availability on Analog Devices SoftFone® Chipsets

Boston, MA - February 10, 2005 --- Sonic Network, Inc. (Sonic), a world-wide provider of audio synthesis technology to the handheld consumer device and musical instrument markets, today announced the availability of Sonic’s advanced EAS™ Embedded Audio Synthesis technology on the Analog Devices (ADI) SoftFone chipsets for cellular phones. Analog Devices will be exhibiting Sonic’s EAS ringtone engine and custom soundsets at this year’s 3GSM World Congress in Cannes, France (February 14–17, 2005), on ADI’s complete chipset solutions for GSM, GPRS, EDGE, and 3G handsets in the company’s booth at Stand D60 in Hall 2.

Sonic Network has a heritage in developing digital audio for musical instruments, which has helped it to develop the highest quality audio synthesis technology for the cellular market. Case in point, David Battino, co-author of The Art of Digital Music, states, "It's one thing to make a multi-DVD sound library sound great, but doing it on a 100-kilobyte telephone is an art. I've been greatly impressed with how Sonic Network has been able to apply their audiophile skills to overcome the incredible constraints of handheld devices, which is why we featured the company in our new book focused on artistic pioneers whose work is shaping the sound of the future."

Christian Kermarrec, vice president for RF and Wireless Systems at Analog Devices states “We have seen considerable interest in software based MIDI ringtone synthesis as a way for handset manufacturers to reduce costs. However, at the same time, these manufacturers still want to maintain the high quality of audio that stand-alone ringtone chips currently provide. With Sonic’s high-quality EAS synthesis software running on our SoftFone chipset, we can now satisfy both requirements.”

Jennifer Hruska, president of Sonic Network and recognized audio industry visionary states “Our validated and tested integration with ADI’s handset platforms considerably reduces the risk and time associated with deploying a software based MIDI ringtone solution. The compact and scalable EAS platform combined with ADI’s SoftFone chipsets has the added advantage of giving ADI customers considerable flexibility in deploying a single technology across a broad range of handset models, ranging from low end feature phones to high end smart phones.”

Sonic’s EAS ringtone solution is also available as optimized and pre-integrated with TTPCom’s new AJAR applications platform. TTPCom, a world leader in providing GPRS, EDGE and 3G protocol software, works closely with ADI to offer a complete and robust total solution to handset designers and manufacturers. Since each feature a manufacturer wishes to add to a handset requires extensive integration and testing, this 3-way cooperation between ADI, Sonic and TTPCom, now provides substantial value in terms of reduced time and cost in bringing new designs to market.

About Analog Devices:

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.

About Sonic Network, Inc.:
Sonic Network, Inc. provides embedded audio technology and content (music and sounds) that enable high quality, engaging audio and multi-media playback. The company licenses its products in a wide variety of markets including Wireless Devices, Semiconductors, PC Soundcards, Games, and Music Synthesizers. Consumers enjoy crystal clear music and multi-media playback on all devices, despite a particular platform's memory, processing or functional constraints. For this reason, Sonic has gained a well-deserved reputation of providing superb next-generation quality audio.

Embedded Audio Synthesis and EAS are trademarks of Sonic Network, Inc. SoftFone is a registered trademark of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.


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