Management
Company
Overview
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Jennifer Hruska
Founder & President
Jennifer Hruska is a recognized visionary whose technological
expertise, creative aesthetic and entrepreneurial business acumen
have established her as a leader in the high-tech media industry.
After serving a decade-long tenure as Senior Sound Designer for
Kurzweil Music Systems where she co-developed the company’s
award winning K2000, K2500, and K2600 music synthesizers, Ms.
Hruska founded SONiVOX in 1993. There, she spearheaded development
of a retail and OEM line of sound and music instrument libraries
which quickly gained recognition as the industry standard among
top selling PC manufactures and semiconductor companies, as well
as Hollywood composers and professional musicians worldwide.
Leveraging that technology base, she widened her enterprise to
embrace the rapidly-evolving mobile media markets with the creation
of EAS (Embedded Audio System) enabling technologies, now the
sole MIDI audio solution powering Google's Open Handset Alliance
and Android Platform, and AdME (Advertising-driven Mobile Entertainment),
a mobile advertainment technology recently spun off as its own
company. Ms Hruska continues to evolve her vision with a new
focus on sophisticated group intelligence componentry, to be
unveiled in mid 2008. She is sought-after speaker, panelist,
standards committee member and one of the country's 56 top visionaries
featured in the Battino/Richards book, "The Art of Digital
Music." artofdigitalmusic.com
Brian Hruska
Executive Vice President
Brian Hruska serves as
Executive Vice President, focusing on the development of the
company's business development strategy and productization of
its software assets. He co-founded Eagle Software Corporation
in 1995, an e-commerce software development and consulting company,
which merged with Sonic Network in 1999. Previously, Mr. Hruska
served as Vice President of Programming for Applied Systems,
Inc. where he created The Agency Manager, the leading agency
management program for independent insurance agents in the United
States and Canada. During his tenure there, the company went
from three employees to over 800 worldwide with over $75 million
in annual sales.
David Sparks
Vice President Engineering
David Sparks leads the company in the development of new
products and engineering initiatives. A significant presence
in the embedded audio signal process and MIDI industry, he most
recently served as Vice President Engineering for 8-bit embedded
systems pioneer, Z-World/Rabbit Systems, and Associate Vice President
Advanced Technology Center, for PC audio industry leader, Creative
Labs. Previously, Mr. Sparks was the co-founder of Sequoia Development
Group, turnkey audio solutions provider for semiconductor manufacturers,
where he established and led the industry coalition to develop
the DLS audio standard. A multi-skilled high-tech executive,
David has leant his considerable experience and expertise to
the successful development of companies ranging from start-up
to Fortune 500.
Al Joelson
SONiVOX MI Director of Business Development
Al Joelson heads up the
sales and marketing efforts for SONiVOX' musical instruments
division, SONiVOX MI. He is an accomplished musician in his own
right and a recognized authority in the music instruments industry.
Since earning his B.A. from Berklee College of Music, Mr. Joelson
has been instrumental in developing the division's product and
partnership strategies. He has leveraged a strong understanding
of technology, trends and passion for the finest in musical equipment
retail and manufacturing to help grow the SONiVOX MI business
to a leadership industry position.
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