How Mobile Music-Making Is Making Big Wireless Waves

Sonic Network, Inc. Founder & President, Jennifer Hruska, will give a presentation on next-generation mobile music-making for the young and the wireless … and everyone else.

Boston, MA/March 13, 2006 --- Jennifer Hruska, Founder and President of Sonic Network, Inc., a music industry veteran providing audio synthesis technology and high quality instrument wavetables, will speak on using mobile phones as musical instruments at the Game Developers Conference, March 20-24 in San Jose, CA

One of the foremost authorities in the MI and embedded audio systems industry, Hruska will focus on the new and lucrative market opportunity this technology represents for game designers, handset makers and wireless operators worldwide, as well as the technical and experiential aspects of designing a mobile musical instrument.

For the 54% of American households in which at least one member plays an instrument, mobile musical instruments may be a whole new dimension that awaits. For the rest of us, they might well represent the gateway to an entirely transforming experience, because the technology is now available to transform wireless handsets into true musical instruments.

Music has long been proven to help young children learn and develop, relieve stress in teenagers and young adults, and stave off some aging effects in senior citizens. Recent musical instrument sales corroborate this far-ranging array of benefits. In the U.S. alone, sales of traditional instrumentation hit a record $7.3B in 2004.

Now, with the addition of the mobile platform as a music-making device, Hruska sees a future bright with on-the-go music creation capabilities for virtually anyone, anywhere, anytime.

Though Hruska’s “Mobile Musical Instruments: Bringing Music Creation to the Masses” presentation is primarily directed toward game designers, handset makers and wireless operators, no pre-requisite knowledge is needed to attend. Presentation topics include:

Mobile Musical Instruments – A New Content Category
What is a Mobile Musical Instrument (with examples and demos)
Design Considerations on Mobile Devices
Technical Constraints & Developer Access
Hruska will deliver a 45-minute lecture on March 21 at 3 to 3:45pm PST. More information about the conference can be found at www.gdconf.com.

About Jennifer Hruska:
Jennifer Hruska was recently selected as one of 56 artistic pioneers whose work is shaping the sound of the future and has been featured in many articles and books on the subject of digital music generation. She created the wildly successful GrooveFone ringtone remixer game licensed to Motorola as MotoMixer, an application that has provided unprecedented user community building opportunity, content revenue generation, and 3rd party co-marketing opportunities (such as with MTV). Ms Hruska has designed soundsets and music for numerous market leaders such as Microsoft, Disney and Creative Labs and has produced numerous sample library collections used by musicians, game designers and composers.

About Sonic:
Sonic Network provides embedded audio software solutions to mobile device and semiconductor designers and manufactures. Its products are market proven in tens of millions of devices worldwide, from cell phones and semiconductors to personal computers and games to professional audio equipment and music synthesizers. The company also produces a premier line of retail sound libraries, endorsed by Hollywood’s leading film and television composers and enjoyed by tens of thousands of musicians worldwide.